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Dear Valued Customers and Employees,
Today, 02 July, 2021 is the second anniversary of Shinhan Finance Brand, marking 2 years of its launching in Vietnam market. I would like to take this occasion to thank each of you for being a part of Shinhan Finance. 
Although this is a very special time when the world facing an unprecedented global pandemic, it’s still a time for us to reflect on the past, and more importantly, to focus on the future.
2020 on wards was a series of challenge days, as life is significantly affected by the Covid-19 global pandemic. Amid the market uncertainties, Shinhan Finance held steady and we managed to maintain a robust foundation. At Shinhan Finance, Covid-19 has tested our banking finance systems, our digital transformation readiness, risk management and our success vision. This situation calls for unprecedented measures. And we have plenty of challenges ahead in the post-pandemic world. Meanwhile we must take radical steps to adopt multiple new capital rules, collection regulations, and reporting requirements from the governance bodies. 
Those underline the importance of our efforts to faithfully reflect sustainable credit lending growth in our financial statements, and to remain as transparent as possible. The Company was honored to be named the “Best Sustainable Development Company Vietnam 2020” by Global Banking &amp; Finance Review, United Kingdom, and the “Best companies to work for in Asia 2020” by HR Asia. 
All of this was made possible with your unwavering trust and support. As General Director of the Shinhan Finance, I would like to express my sincere gratitude.
A fresh new journey is now upon us. However, Covid-19 remains a threat and we still expect new challenges ahead in coming time. To skillfully navigate our way through multiple and volatile uncertainties, Shinhan Finance will keep its principles set out in our strategic direction.
Shinhan Finance, following the direction of Shinhan Financial Group, will fortify our core strengths and maintain our competitiveness in products and services whatever situation or crisis could come our way. While we pursue qualitative improvement of our key products &amp; customer service, we will also work to find new opportunities to grow our business.
In such times of complexities, I believe ‘Resilience’ will be the key factor to maintain a corporate’s survival and growth. And the key characteristic of resilience is the ability to spring back quickly from crises and turn them into positive opportunities. Accordingly, all of us at Shinhan Finance will strengthen our early risk detection abilities and take effective actions to neutralize any crisis situations.
We will uphold our Group mission of "Compassionate Finance" for marginalized communities who are undergoing even more difficulties due to the pandemic. 
Finally, I want to emphasize that our mission “Making the world a better place through finance", Shinhan Finance strives to uphold a virtuous cycle of shared prosperity that will create greater value of our customer, Shinhan, and all of society. To this end, we seek new methods and new approaches so that we can deliver products and services and manage money in ways that keep pace with changes in the environment.
Once again congratulations and Happy Shinhan Finance Brand Anniversary! 
Yours sincerely, 
OH TAEJOON
Shinhan Finance General Director

Thank you for your companion. Happy 2nd Shinhan Finance Brand Anniversary.

Credibility is our experience for over a decade of business. Our past experiences have shown us that our collective success built
from customer’s trust, which is fostered by compassionate finance, customer centric strategy, stability and integrity, advantageous product and process, strong compliance and social responsibility commitment in Vietnam.
<h5>Compassionate finance</h5>
Each person is born with a different mission, but in general all bring that mission to contribute for a better society. At Shinhan Finance, our mission is making the world a better place with the strength of finance.
We strive to uphold a virtuous cycle of shared prosperity that will create greater value for our customers, Shinhan, and all of society. To this end, we seek new methods and new approaches so that we can deliver products and services and manage money in ways that keep pace with changes in the environment. Furthermore, Compassionate finance can be seen as a growth of social community that fulfills social responsibilities and considers the socially disadvantaged or the neglected. We think that the values shared between customers and the company can both increase in the long run if everything is considered from the customer’s perspective before implementation.
<h5>Customer centric strategy</h5>
Customer-oriented is first and at the core of our business in order to provide a positive experience and build long-term relationships. 
We focuses first on understanding the issue, then on helping to solve it with the most appropriate solution. Our salespeople are well trained in consultative selling skills. They are able to listen actively, offer suggestions, and tailor solutions based on what is truly in the customer’s best interest. Each customer has different credit circumstances and needs, we offer the financial solutions that best suit that need through personalization and tailored to them.
A customer-centric strategy begin and end with the customer. This means that every customer will have the opportunity to provide feedback, whether it’s through a post-sale survey, scorecard, or other format.
Requesting this feedback from our customers can help we learn what we’re doing right, and where we can tweak our approach to be more successful in the future.
<h5>Stability and integrity</h5>
The general principles applied through out of the Shinhan Finance including all of employees of the Company. All employees should strictly manage and protect information of customers and the Company that they become aware of in the course of conducting their duties. 
A range of products and services provided and promoted to customers must meet their needs, be easy to understand and be able to deliver real value. Customers must be treated fairly, openly and honestly.
<h5>Advantageous product and process</h5>
We believe you might many options for dealing with your own financial status, but the best choice always comes with credibility. Credibility is our experience, our advantageous product and process will make your dream comes true in the easiest and most convenient way.
We provide Personal Loan (unsecured loan) to serve for motorbike, home renovation, studying, travelling, mariage,... needs; You can still afford a lot of consumer goods and various services with our Sales Finance product. While Auto Loan is suitable for customer want to own a car. These loans offer the optimal interest and take a short time to get disbursement. 
<h5>Strong compliance and social responsibility</h5>
The company is committed to complying with laws and regulations (including applicable financial crime compliance laws and regulations such as those related to anti money laundering, anti-bribery and corruption) in all jurisdictions in which the company operates.
Our customer can easily refer features, eligibility &amp; documents, the interest calculation method applied at Shinhan Finance at our official website, branch and Service Introduction Point offices nationwide. 
Shinhan Finance also follows Shinhan Financial Group to have a proactive policy with targets that cover three pillars including “Responsible Growth,” “Social Partnerships” and “Investments for the Future”. We have been extending the optimal capabilities for our corporate citizenship and sponsoring activities. We contributes to join hands to fight COVID-19 and provides loan interest discount to new customers during COVID-19 global pandemic. Besides, we continuously contributes children books to libraries at provinces, join hand to the development of reading habit for children because we believe that investing in children is an investment in our future. Our employees also have a great opportunity to contribute for social via blood donation activities, donations for flood victims,...
After all, we know that you might have lots of choices to deal with your personal financial issues and we strive to earn your trust by our compassionate finance mission and brand credibility. Credibility is our experience. So if you choose credibility, Shinhan Finance will be a security for your financial choice.

Choosing credibility, choosing Shinhan Finance

Ho Chi Minh City, 14/04/2021 – Shinhan Vietnam Finance Company Ltd. (“Shinhan Finance”) today announces the appointment of Mr. Oh Taejoon as General Director, effective from 06/04/2021, and is subject to the approval of the State Bank of Vietnam No. 2118/NHNN-TTGSNH, issued on 31/03/ 2021 and its mother company Shinhan Card. 
Mr. Oh Taejoon has been working for Shinhan Card (Korea) for more than 26 years. He is very experienced in risk management, business operations management, Sales finance product development. Prior to his appointment as General Director of Shinhan Finance, he was DCEO of the Company in February 2020 and along with the role of Member of Member Council from November 2020.
Mr. Oh Taejoon is making great contributions for Shinhan Finance to get many achievements in the finance sector and better business result. Mr. Oh Taejoon is personally participating in the entire transformation of the Company, to digitalize all functions from customer service to the office and human resource management to improve operational efficiency. 
To share about his new role – Shinhan Finance’s General Director, Mr. Oh Taejoon says: “I am humbled and honored to take the responsibility of leading Shinhan Finance to the new height of transformation and development. Vietnam is a critical market to our Global Business with great opportunities to expand our offerings with the existing banking finance capabilities of the company itself and further provided with strategic and technical supports in digitalization by Shinhan Card. Our top priority will be on diversifying compassionate finance solutions and benefits to our customers, partners and the communities, inherited our credible corporate reputation for nearly 15 years and international brand heritage.” 
“I highly appreciate my Vietnam team for their strong capability and potentiality. This is one of the key factors for Shinhan Finance to strive for a sustainable growth, meet the various demands for financial services of the economy, towards financial inclusion, support local people to have the opportunity to access fully and conveniently to quality financial services. I also appreciate the customer companionship and their confidence in us for years. It has been a motivation for Shinhan Finance to make more efforts which actively contributing to the sustainable development.” added Mr. Oh Taejoon.

SHINHAN FINANCE’S NEW GENERAL DIRECTOR - MR. OH TAEJOON

Shinhan Finance Announces New Website Launch

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