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Our brand

Our Brand story

New experience, New value

We offer consumer finance services that help local people to succeed, creating prosperity and growth across Vietnam. Our brand commitment is reflected in our brand promise – New experience, new value.

Wherever we operate, we aim to support sustainable
economic and social development. We do this through our core values, ensuring a strong conduct framework, investing in our people and giving back to local community.

CI story

Accordingly, the key words that comprise the new Brand identity are: commitment to expansion to achieve a major leap towards a global financial firm that leads the 21st century “Commitment to expansion”; a firmly established standing as a frontrunner among professional financial firms and customer-orientation “A Frontrunner Status”; and the quest for integrative and diverse financial networks “Scale”.
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Global Scale
A leap towards becoming a global integated financial services brand representing Korea in the global era.
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Hope
The dove and and sprout, which were the major elements of the previous CI, have been reinterpreted to better suit the 21st century sentiment and are symbols of hope for a brighter future.
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Future Path
A drive to march endlessly towards growth.
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Shinhan WAY 2.0

The “Shinhan WAY”, which consists of our corporate mission, core values, and vision, is the standard that guides the thoughts and actions of all of us at Shinhan Financial Group.

Mission

"A Better World through Finance"

We strive to uphold a virtuous cycle of shared prosperity that will create greater value of our client, Shinhan, and all of society. To this end, we seek new methods and new approaches so that we can deliver products and services and manage money in ways that keep pace with changes in the environment.
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Core value

Vision

"We believe finance should be

More Friendly,

More Secure,

More Creative"