Shinhan Finance’s 6-Year Journey: Resilient Steps Toward the Future

Six years ago, Shinhan Vietnam Finance Company Ltd. Officially entered the Vietnamese market—a dynamic yet challenging environment. Building on its foundational strengths, the company charted a path of continuous transformation with a clear goal from day one: to become a trusted financial companion for millions of Vietnamese. The journey has not been without challenges, but with resilience, long-term commitment, and a readiness to overcome obstacles, Shinhan Finance has steadily made its mark in the consumer finance industry.

Resilience Through Change – Building Core Strengths

Over the past six years, Vietnam’s socio-economic landscape has undergone significant fluctuations: the COVID-19 pandemic, global inflation, supply chain disruptions, and shifts in consumer behavior. For any financial institution, these challenges tested both adaptability and internal strength.

Rather than opting for short-term gains, Shinhan Finance pursued a sustainable growth strategy. From brand transformation and operational restructuring to modernization efforts, the company remained focused on reinforcing its foundational pillars. As a result, it maintained steady growth and continued expanding its operational footprint despite adversity.

Today, Shinhan Finance operates a nationwide network of 10 branches and 26 service points, serving customers from urban centers to remote areas. Its workforce of nearly 6,000 employees not only possesses strong expertise but also embraces a people-centric philosophy—putting customers at the heart of every action.

Success in Numbers – A Testament to Persistence

Shinhan Finance’s perseverance is clearly reflected in its impressive achievements. Over 1 million customers have been served in the past six years, ranging from small personal loans to large-scale financial support for individuals and families.

In 2023, the company launched THE FIRST international credit card, becoming one of the few finance companies in Vietnam to issue credit cards—aligning with the Prime Minister’s Decision No. 1813/QĐ-TTg promoting cashless payments from 2021 to 2025.

The company also developed the iShinhan platform—a comprehensive financial app with hundreds of thousands of monthly logins—enabling customers to track loans, make payments, and access information transparently. Strategic partnerships with Mastercard, MoMo, ZaloPay, VNPAY, and others have further strengthened its digital finance ecosystem, delivering convenience, safety, and modernity to users.

Simultaneously, Shinhan Finance has accelerated its digital transformation journey, streamlining internal processes, reducing paperwork, automating approvals, and enhancing transparency in credit evaluation—all with one goal: making financial services more accessible, secure, and sustainable for customers.

In 2025, Shinhan Finance expanded its cashless payment ecosystem by launching the “VietQR Bank Transfer” feature on the iShinhan mobile app. This new service enables loan and credit card repayments through integrated QR codes powered by ZaloPay—simplifying the transaction process and reinforcing the company’s “anytime, anywhere” service mindset. The feature reduces transaction time while ensuring security and transparency, in line with evolving digital consumer trends.

Finance for Humanity

Over the past five years, Shinhan Finance has remained committed to impactful corporate social responsibility (CSR) programs that reflect deep humanitarian values. Through the “Bookshelf of Dreams” initiative, the company has donated more than 24,600 children's books, built 64 mini-libraries, and renovated 11 reading rooms for students across Vietnam. Other community projects such as Harmony and Good Hallyu have supported over 2,500 disadvantaged individuals in remote and underprivileged areas.

In healthcare, Shinhan Finance’s blood donation drives have received enthusiastic participation from employees, with nearly 885 units of blood donated. During the peak of the COVID-19 crisis, the company contributed 1.2 billion VND to frontline and community relief efforts.

Demonstrating solidarity in times of natural disaster, the company also launched financial assistance and preferential interest rate packages for customers affected by Typhoon Yagi and other calamities—helping them gradually stabilize their lives and recover from hardship.

These actions underscore Shinhan Finance’s role not just as a financial institution, but as a responsible corporate citizen devoted to community well-being.

Ready for Next – Prepared for the Journey Ahead

Six years is not an endpoint but the beginning of a longer journey. For Shinhan Finance, the spirit of “Ready for Next” is a steadfast commitment—to continuous innovation, service excellence, and the development of sustainable, human-centered financial solutions.

In the coming phase, the company will intensify its digital transformation efforts, expand strategic partnerships, and prioritize green finance initiatives—supporting sustainable consumption in line with the Government’s green growth strategy.

With a strong foundation and a clear mission, Shinhan Finance will continue to be a trusted financial partner—walking alongside customers and partners through every stage of life.